Want to build a database of long term subscribers that can’t wait for your next post? Follow this simple rule.

You Are Discussing The Topic And The Topic Is Not You.

In other words what’s your opinion on the matter?  Search the terms 1st time home buyer guide, and Google yields over 263,000,000 results.  Every single major financial or real estate related online publication or product has written a guide for a 1st time home buyer.  Type in virtually any neighborhood in the USA, and no doubt you’ll find several guides of spun up content written by SEO monkeys.  Consumers are as aware of this as you are.

“But my content is HYPER-LOCAL!” -everybody

Hyper local is not enough. Stuffing your  article with obscure long tails isn’t helping either. These days the only real thing that any local professional has to offer of any differentiation  is the same thing that everyone else has…

Their professional opinion.

Consumers turn on their TV’s and log on to their favorite websites everyday not just to get the raw information, but to get the editorials behind that information.   No local agent is ever going to beat CNBC, FOX, or Zillow when it comes to delivering national numbers, trends, or raw information on homes for sale. What the local agent does carry up their sleeve is the ability to take that information, and translate it into “hyper-local” content.  If home prices are up 4% last month nationwide what are they doing in my neck of the woods?  More importantly is now a good time to sell my property? This is the mindset of the consumer, and while the talking heads on TV may offer the information, what they don’t provide is a channel for the average person to ask “but what about me?”.

If you want to keep subscribers coming back, and build trust in your brand here are just a couple ways to take content that’s been done to death for “SEO” value, and make it stand out.

  • What have YOU seen trip up 1st time buyers?
  • How have YOU helped saved someone a ton of money with the right loan?
  • How have YOU helped a young couple weigh the pro’s and con’s of a new construction?
  • What do YOU do to help get the maximum value for a listing?
  • What do YOU think the new Taco Bell means for the neighborhood? (Mas Queso?)

Remember the odds are that your client is already going to ask not just one, but several other people “what they think” about a number of decisions that need to be made when buying or selling property. Make sure that you are one of those people by offering your expert opinion in your content.  After all our goal of content creation is not to simply generate traffic or interest, but to build lasting relationships with our subscribers.

 

 

 

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